The last decade has experienced a remarkable advancement in social, economic, communication and information fields. Rapid and drastic changes occurred with economic growth and development with the advent of globalization all over the world. Intellectuals, Planners, Politicians and Business people all over the world are relentlessly endeavouring to convert the challenges into opportunities to attain optimum advantage. Global business itself is posing numerous challenges.
The economic growth and development of any country by and large depends on effective and efficient utilization of resources. The recent global economic crisis is posing numerous challenges, which need to be addressed effectively and efficiently to bring economies back to normal track. In this context, we substantially believe that our International Conference on “Impact of Economic Crisis in Global Business Scenario” would serve as a platform for intellectuals to share their insights on various core issues faced by the world economies today.